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Seasrch Engine Marketing or SEM, is a form of internet maerketing which aims to promote websites by increasing their visibility in search engine result pages through the use of paid placement, contextual advertisement and paid inclusion. Actually this SEM is embedded in the phenomenon of Search Engine Optimizaton (SEO). While SEO and advertising are important tasks to engage, Search Engine Marketing is a key component determining the extent of optimiztion and advertisement on the web. It is the research that makes the difference between the SEM and SEO. It is the same distinction between the words marketing and the advertisment. Marketing is a process of promotionl technique whereas advertising makes the product’s visibility greater by calling public attention. We will need a continuous ongoing commitment to make search engine ranking a very long-term investment in our websites. We need to give it plenty of time and lots of energy from our side.

These are the considerations regarding the Seasrch Engine reseasrch work:

1. Search Engines often change their ranking formula.

2. Each Seasrch Engine has its unique algorithm to determine site rankings.

3. META tag key words are not after all magical to the extent of improving our rankings.

4. Search Engines usually take many months to index new information.

Search Engines employ spiders to pick up the key word information. Those spiders are normally extremely slow in indexing new information. Many months might elapse before the changes are incorporated after search engine rankings. We have to remember that a website is a dynamic marketing tool, we  are committed to build over a long time. If we give it continued attention our long term rewards will be worth our efforts.

Technological changes are being incorporated continuously with Search Engine algorithms. There have been cases of ranking drop of a web site from 8 to 0 overnight because things change continuously, search engine marketeers have to devote a good deal of time for staying on top of the SEO industry and its trends. We have to watch our page ranking, our web site’s statistics and our traffic ranking. All these tools will guide us about any significant changes occurring on the web.

Carefully laid out web-design, content on the home page, category and sub-category page, information pages and search engine offered program all contribute to not only attain but also remain continuously in the top ranking. Charlotte Search Engine Marketing are the consultants who will help you to achieve this.

Charlotte, the seat of Mecklenburg County, is North Carolina State’s largest city and ranks 19^th among the cities of USA. It has got big outdoor appeals in the form of its Public Art Walking Tour, famous museums like Mint Museum of Craft and Design and nearby outdoor water excursions like the U S National Whitewater Center. It is also known as the ‘City of Churches’, with churches of all sections of Christianity clustering around. Historic places in Charlotte are the old Charlotte County Courthouse and List of of Registered Historic Places in Charlotte County.

Directories are available on-line about the availability of renting limousines from the best Charlotte limousines and Charlotte limousine services. For transporting us and our valued guests, the best Charlotte limousine services are available who will take us in style and comfort around the city for as long as we wish.

For those of us who want exotic or vintage cars for traveling around the city also, sufficient cars are available. A bit of researching about the limousines and limousine services will be of immense help for ordering the correct type required for our tours. Busses, horse drawn carriages, and yacht rentals for huge parties are also available.

The local limousine professionals can also be found listed under: Charlotte limos, Charlotte limousine services, Charlotte limousine rentals, Charlotte Limousine, Charlotte party bus, Charlotte limousines, Charlotte Limo, Charlotte limo service, Charlotte limousine service, Charlotte stretch limo, Charlotte stretch limousine, Charlotte transportation, Charlotte transportation service, , Charlotte rent limo, Charlotte horse carriages, Charlotte horse drawn carriages, Charlotte luxury car rental, Charlotte luxury car services, Charlotte hummer limo, Charlotte hummer limousine. Charlotte corporate limo, Charlotte corporate transportation, Charlotte Rolls Royce limousine, Charlotte wedding limo, Charlotte party limo, Charlotte party busses, and Charlotte party van.

Many Companies will have the limos and limo cars needed for weddings, bachelorette parties, proms, and other events and they might also be having town cars, SUV, executive cars or exotic cars such as H2, rolls Royce and Escalades to rent.

How to choose those limousine companies, which will suit us? For that, we will have to elicit answers to questions from as to the number of years they have been in this business. Those companies who have been around in this business for quite sometime, will be able to guide us as to the correct vehicle which we should use, suitable to the occasion. We should ask them for references and most important, we should gauge their customer service abilities. They should be able to give you valuable suggestions regarding fulfilling your requirements - like cheaper shuttles, sedans for large parties. For huge groups they should suggest extension or stretch limos.

In other words, we should choose such limousine companies who are ready to plan for our benefits and conveniences and not fleece us indiscriminately.

We, Charlotte Design Name, N.C., offer professional services for both designing your website as well as hosting it. Never opt free services in the matter of web hosting or for that matter cheap web hosting services. Only a professional web host provider like us can give you a hassle-free domain name service.

When surfers think about your web site, they will remember the domain name only as the first and last thing. Therefore, we will choose for you an easy and memory-sticking domain name –the alternative is for you to go into oblivion.

What is the significance of the domain name? Domain is the personality of your online business and it happens to be the fundamental prerequisite of your business.

Wee, Charlotte Domain Name, are your web host providers and help you in choosing an effective domain name, which is capable of attracting potential buyers, increase visibility, besides conveying a thorough professional image, inspiring utmost trust.

When selecting a domain name, we opt for a name, conveying professionalism, which is easy to remember and type. We ensure that the domain name is pointing to your business name, product name, and indicative of your line of business. We also take into account, variations of your domain name, by making it plural, adding dashes or underscores. We also enhance your search-engine ranking by incorporating keywords in your domain.

We, Charlotte Domain Name, check on the availability of a domain name at http//www.networksolutios.com or any of the registrars listed by http//www.internic.com.

In the early if internet, websites went by their (Internet Protocol) IP address. Therefore, to access a a particular site one had to type the cumbersome IP address on the browser like “300.333.0.254”. By missing a number and/or fail to notice it, you were likely to get in touch to another new machine.

The advent of domain names changed all that. Domain names allow the user to use a language – friendly text address. A system called DNS (Domain Name System) takes the domain you type and picks up the corresponding IP address for that domain name.

Domain names consist of two or more parts, or labels, separated by dots. The part in the right side of the domain name is the TLD, top level domain. This is symbolized by a three letter marker ‘com’ for companies, ‘net’ for networks, ‘org’ for organizations, ‘edu’ for educational institutions, ’mil’ for military and ‘gov’ for governments. Lately there have been additions to the top-level domains – like ‘biz. A CLD or country level domain is added further right to the top level domain indicating the country’ that site represents.

We, Charlotte Domain Name, will ensure a smooth acquisition of a domain name to our clients, which they will remember and utilize forever.

For more Information go to the Charlotte Web Development and Charlotte SEO

Competition in the business world is very severe. ‘Survival of the fittest’ is the evolution theory of Darwin and is applicable to the business world just like the real world. Against this background, let us correlate the concept of branding. How can the consumers distinguish their favorite products from that of the competitors, whom they dislike? The answer is simple. They will recognize their favorite products by means of brands. The concept of branding, though existed in earlier history of humanity, came into prominence in the latter half of the 19th century. The Industrial Revolution was the harbinger of this concept.

The essence of any business is its Brand name. As per the directory of business management board, brand is “name, or a symbol used to identify terms or services of the seller to differentiate them from the goods of their competitors”. It is the company’s image engraved in the minds of their consumers.

To overcome the competition, we have to design and implement very good branding strategies

In this context, we have to recognize two forms of identity, Brand identityand Corporate Identity . A Company’s quality of performance, services and support, coupled with the promises to its customers, is its brand identity. The corporate identity of a company represents the visual aspects of its existence.

Brand image and Brand identity – the way the customers look at a company’s brand is their brand image and the manner in which the company wants its customers to perceive them is brand identity. In order to promote brand identity, companies hire consultants who are experts in designing ‘brand kit’ – consisting of logos, business cards, letterheads, envelope, brochure and website. These impart uniqueness to the company brand.

Corporate identity – Building a corporate identity or reviving it consists in modernizing logo and /or modifying image designs, without changing the fundamental aspects of the brand like name and image. Some business consultants are of the view that periodical updating of the logo and images are necessary to remain in the same popular level. They say that to remain static in these areas is very much detrimental to the progress of a company.

Be in limelight – Constant repetition and display of the brand name is a sure way to remind customers about the company in an effort to stimulate their craving for the company’s products. Internet branding helps in reaching the target audience, in a cost effective way.

The creative side apart, the brand should exude professionalism, based on high quality, which is paramount in delighting the customers.

Youssef El Hodaigui offers expert advice and great tips regarding branding and corporate identity in Charlotte North Carolina. Get the information you are seeking now by visiting Charlotte Branding

We, Charlotte Advertising Firm, of North Carolina help our clients in developing successful campaigns which produce great returns on investment (ROI).  We are experts in creating Internet Marketing Campaigns that are beamed to specific audiences. We also offer a complete range of services like Brand Identity Management, Print Management, Website solutions, and SEDO services.

We, Charlotte Advertising Firm always delight our customers by apt delivery of right solutions, custom made, to the specifics of our clients. There is no set, fixed formula for all the occasions; each and every customer is so unique, that we have to draw all our creative insights to find specific solutions to their needs.  We accomplish this by continuous interaction sessions with our clients, understanding their business needs and their future goals and making course corrections as and when necessary.

We, Charlotte Advertising Firm, are aware that everyday the online searches approximate a billion. We explain to our customers that they can gain much by way of SEO practices. We clarify to our clients that World Wide Web gives unlimited access to such a high volume of information in such a way that other mediums like newspapers, journals, magazines and television can never dream of.

As Advertising Firm, we know that there are many new online consumers, who are educated and know what they want, and that their billion dollar business has to be tapped; in other words, they want our clients’ products/services but are in the dark about their whereabouts. It is our business to bring both our clients and their consumers closer.

We, Charlotte Advertising Firm, are fully aware that the Search Engine Marketing will have to be applied in tandem with Search Engine Optimization methods for getting optimized results, entrenching our clients’ company firmly in the search engine rankings and aggressive marketing and technological support alone can manage to accomplish this. By improperly selecting half baked SEM consultants, many companies are not making any headway beyond basic level optimization.

We, Charlotte Advertising Firm have the wherewithal to ensure a thorough and competent web design coupled with solid Search Engine Marketing plan .We can make this happen because we have been a Search Engine Marketing Company for a sufficient length of time, always with a high rate of success.

We, Charlotte Advertising Firm, are of the view that more than all the above efforts, our submitting periodical review of their product performance as against their competitors is very much appreciated by our satisfied clients, who are able to judge for themselves as to where there business stands in relation to their competition.

Can I personally come and visit your studio? The answer is a definite YES, we welcome client visits, give us a call to make an appointment and we’ll be ready to entertain you to the best way we could. Where are you located? We are proud to say that we benefit the surrounding of a beautiful graphic design studio within the landmark of Royal Victoria Patriotic Building, Wansworth Common, Charlotte, NC (link to imagery).

What will happen if it doesn’t work out? We do create design solution that exceeds your expectations or your logo brief, the design process is an evolutionary one, from the initial concept that was refined into a complete and well polished solution. If after the initial concepts are presented, and they seemed unsuitable, for whatever reason, we will happily redraw from scratch using the new feedbacks that you will be providing us as a basis for moving forward. However if this is a fixed fee package, we will not return to the initial concepts. If after the secondary concepts are presented, the logo is still unworkable, and after the honest feedback between our client and our agency, the project process is deemed to be beyond salvation, we will still retain the initial payment to cover the time invested in the creation of the logo concept design, this is the most time intensive period because of the thought that goes along the creation of the design solution. The aim is for fair compromise between the two parties. If we are not in fixed package agreement, and we are on a rolling fee agreement, we will simply bill you for the hours we have completed. Our main goal in this design process is to exceed our clients’ expectations, a design that will stand the rigors of time that our clients will be generally proud of. We are very much open for comments and suggestions that will improve our service and better serve our valued clients.

Who will own the rights to the completed graphic design solution? Upon settlement of the agreed fee, we give and pass all the ownership rights to our clients, though we do have the right to display our created logo designs for promotional purposes only. We do hope that’s alright with you.

Do you have any completed work samples of graphic designs that I can view? Yes, definitely, we have produced hundreds of graphic solutions for clients around the globe, design examples are ready to be viewed here: graphic design portfolio. How will I be able to see my graphic design concepts? The file will be sent via e-mail, it will be a PDF file, that can be viewed both on screen and print out. We are happy to provide our clients with electronic file format if specified, hard copy proofs via mail/courier are also available but with additional cost.

How much will it cost? The cost is directly related to the time we are to be spending on your project; we will be calculating the time required to be able to inform you of the full costs and breakdown prior to starting of the project. How long will it take? How much time will be spent on the production of the project is dependent on the time available, We at Charlotte Design are experts in rapid turnaround solutions and are used to working under extreme pressure, meeting deadlines, even those impossible deadlines. We would like work on the luxury of time, because this allows us to have the opportunity of exploring other appropriate and possible solutions that have been fully considered. What is your graphic design process? And how does it work? First we discuss our clients’ requirements, aims and messages or call to action. We then produce initial design solutions and then present it to our client. We revise the said design solution that was presented, even if it takes a lot of revisions, until we satisfy our client, until the time that they are happy with the design solution, or the brief is met or deadline arrives. We then set up for printing, get the design printed and then delivered.

What do you need to know to get this project started? From our clients’ responses from the questionnaires, we require our clients contact information so that we can have an open line for communication so we can liaise throughout the project, and a company purchase order or an initial payment of 50% of the project value. We further require your enthusiasm, in the design projects because as our clients, you are the one who will be supplying us with valuable inputs, inputs that are relevant to the project, intelligent and on-target solutions. We love our work and we are passionate about it. And that frequently rubs off on our clients, equally, we get the best results that are enthused by the projects that they are undertaking, if our clients believe in it, we will and we can make it happen. How do we get started? We begin with processing the project upon receipt of your full design brief, relevant texts and images if required, also including the agreement on the turnaround time, fees and payment terms.

To know more about our Web Design services and SEO services, visit us at Charlotte SEO , contact us at (704) 340-4256 or email us at contact@impact-webdesign.net

How doe start creating logo designs? We start the logo design project for our clients when we receive our clients’ response to our logo design questionnaire, from this we can start our communication with the client to ask them if we can consider their response.

We already have an existing logo, can you modernize it? At Charlotte design everything is possible, yes we can do that for you, just send us your existing logo design and then we can discuss the requirements of our clients, redevelopment is usually often accompanied with consultation to get the most out of our clients’ new brand.

I respect your capabilities of having great ideas, but I also have ideas of my own, and I would like these ideas to be incorporated on the design, can you focus on this? Yes of course, what we will do is what our u need clients would like us to produce, that would be great, it’s a way of having multitude concepts that are closely themed from the outset, that would be an effective way of giving more choice in a particular direction, we are not just requesting your involvement in the project, we require it!

What are the things that you need to know for this project to get started? What are your requirements? From our clients’ responses from the questionnaires, we require our clients contact information so that we can have an open line for communication so we can liaise throughout the project, and a company purchase order or an initial payment of 50% of the project value. We further require your enthusiasm, in the design projects because as our clients, you are the one who will be supplying us with valuable inputs, inputs that are relevant to the project, intelligent and on-target solutions. We love our work and we are passionate about it. And that frequently rubs off on our clients, equally, we get the best results that are enthused by the projects that they are undertaking, if our clients believe in it, we will and we can make it happen.

How do you go about the design logo process? How does it work? Communicate with your clients about what are the possible designs that you can produce. Create another design so the clients may have the idea or he can have choices. Revisions can be made until the clients are happy and are satisfied. Logo will be set in different but relevant format and will be delivered to the clients.

How long will it take? The time it will take for the production of the deign will depend on the requirements of our clients, for fixed packages we have target turn around times. These are accurate and realistic assuming that you are around for prompt feedback on concepts. How much will be the cost? We offer both fixed fee logo design packages for our clients, this provide a number of logo design concepts for a fixed fee, within a fixed period of time. We have provided three (3) options, £300.00, £500.00, and £650.00, prices increase as numbers of logo concepts and revisions increases, each and every package has excellent value for money as a good strong logo takes well over 20 hours from creation to completion.

How will I be able to see my logo design concepts? The file will be sent via e-mail, it will be a PDF file, that can be viewed both on screen and print out. We are happy to provide our clients with electronic file format if specified, hard copy proofs via mail/courier are also available but with additional cost.

Do you have a portfolio of sample logo designs that I can view? Of course, we have produced hundreds of different logo designs for clients around the globe, logo samples are ready to be viewed here in our portfolio.

If we have decided to revise the design more than the number of times we have agreed upon, what will happen? Usually we complete the number of logo designs as agreed upon, also with the agreed number of revisions, if you wish to have additional revisions, we would be very glad to do it for you, anyway, there is a benefit to further logo development. We are happy to revise your logo design until we are sure that you are satisfied with the design we’ve produced, we do charge though the time spent over and above the agreed at our hourly rate of £85/hr.

Here’s a rather technical question, who owns the right to the completed logo design? Upon settlement of the agreed fee, we give and pass all the ownership rights to our clients, though we do have the right to display our created logo designs for promotional purposes only. We do hope that’s alright with you.

What will happen if the design won’t work out? We do create design solution that exceeds your expectations or your logo brief, the design process is an evolutionary one, from the initial concept that was refined into a complete and well polished solution. If after the initial concepts are presented, and they seemed unsuitable, for whatever reason, we will happily redraw from scratch using the new feedbacks that you will be providing us as a basis for moving forward. However if this is a fixed fee package, we will not return to the initial concepts. If after the secondary concepts are presented, the logo is still unworkable, and after the honest feedback between our client and our agency, the project process is deemed to be beyond salvation, we will still retain the initial payment to cover the time invested in the creation of the logo concept design, this is the most time intensive period because of the thought that goes along the creation of the design solution. The aim is for fair compromise between the two parties. If we are not in fixed package agreement, and we are on a rolling fee agreement, we will simply bill you for the hours we have completed. Our main goal in this design process is to exceed our clients’ expectations, a design that will stand the rigors of time that our clients will be generally proud of. We are very much open for comments and suggestions that will improve our service and better serve our valued clients.

Where are you located? We are located luckily at a very beautiful graphic design studio located within the landmark Royal Victoria Patriotic Building, Charlotte, NC.

To know more about our Web Design services and SEO services, visit us at Charlotte SEO , contact us at (704) 340-4256 or email us at contact@impact-webdesign.net

You yourself can control the content of your web page, there is already a solution to the said situation, now we have content management systems, and this is an interface that allows web owners to update the content of their websites by themselves even without the background knowledge in programming languages or practices. At Charlotte design, we have built our own CMS or Content Management System, called the AFIS CMS, this is modular based, allowing the functionality required by the client at the time, at the same time allowing easy additions to the CMS at a later stage. The CMS is accessed through a secured username and password upon entry in the area. With the use of the said interface, our client can choose how they can control their websites and also choose what functionality they would like their users to access in editing the contents of the site. From a web design point of view, this very interesting, because with this you’ll have hands-on on all the sectors of your page, all the sectors that you are working for. You can update your site on the comfort of your desktop, whether you are in U.S. or in other part of the world you can do that! In most projects that we have developed, one of the most common necessity being requested and being required by clients is their interest in SEO or Search Engine Optimization, this has become a necessity. The use of web sites has become the source of business, here, e-commerce has been developed, entrepreneurs, consumers, investors meet in this online marketplace. Thus, the web has become a very competitive marketplace making it easier for potential customers to them is of utmost importance. The use of search engines has been very useful in the marketability of products. That is why more clients who are hiring us for web site design development had included SEO in their project, and they are willing to spend additional expense for such, because it really does help in the achievement of their goal. Now, most web sites will come up with an SEO campaign of some sort. More and more people get hooked on the web, because it does help make life easier for anyone that is why clients understand the medium used more, because they themselves are becoming wed savvy. , they became less doubtful about it, and so they are willing to throw extra money at it. As search engine optimization become more advanced, then you have to make it accountable and if a client can see exactly the enormous effect of the money that they’ve spent, then they can see the value. The other main request across the board seems to be for sites to be built so that they themselves can update the contents, the look and everything about their sites through Content Management System or CMS. Again we should see this as a long term gal and not in a short term perception that has come from client’s perception of the web. This is not just a matter of having a web site for a company just for the sake of having one, for the sake of being recognized that you have one, or because your competitors do have it, but because they see it as something of worth, something that can be very useful and helpful in fulfilling their company’s goals and objectives. It’s a way of communicating with their own possible clients, a marketplace where they can sell their products or services. A necessity that can make their business lives much more easily than and as well as their business. To help them increase the lifespan of their businesses and their life worth, most clients will ask for a Content Management System, CMS.

To know more about our Web Design services and SEO services, visit us at Charlotte SEO , contact us at (704) 340-4256 or email us at contact@impact-webdesign.net

With the current trend in logo design, there had been nuances. So reality check, are there such things as trends in logo design? Rae we being asked to create the same thing day after day? For designers, every design must be unique, to each its own. Designer had been struggling to illustrate a thing that few people could grasp the point or idea being presented, thus, the emergence of abstract design had been much more common. In our company, Charlotte Design, the current trends are rarely followed, why? Because our designs are based on aims, on goals, on requirements of the people who will utilizing our design, what we design is what our clients want to have and that is the reason why we at Charlotte Design, rarely follow design trends. But of course, there are such things as exemptions to the rule, if there are stereotypes that our valued clients would like to portray, we will be more than willing to give it them, through industry sectors, colors to be used, and the messages that they want to convey. With the in-house and international market, we see that logo designs utilizes the use of more colors within the logo design, well, this is due to the printing technology that the world has. Through this printing technology we can reproduce full color materials on an economic level. Restrictions had already been lifted in so many ways because there is only slight difference with regards printing 2, 3 or full color artwork. Through the use of colors, clients and the designers can work together to be able to produce a better appealing design, not sacrificing the main objective of having such design. This can also create a great impact, if one can express his/her requirements and message to deliver through different colors, it will be much easier. The most common color being used in logo design is the color blue, according to studies, 75% of most logos contain the color blue, and from our experience being a graphic design agency, this is really the preferred color, some say that the reason is because blue is considered safe or trustworthy, except of course for the fact that the world and the decision makers are predominantly male, and for male, blue is the color to be used, they are comfortable with that. At Charlotte Design, we also receive regular request for shadow. Shadow can work well if it is applied cleverly. An example is to lift an item off the page, a drop shadow can have connotation with the reproduction of the logo, especially when printing blurs and shadows that generally have feathered edge. This can create confusion and other issues if the design is placed on an image that is blurred and that image interrelate and ragged edges may be formed, others might have different interpretation with how your design delivers the message.

The most common item found on logos are images, symbols, icons, and mostly are industry related, they form a connection, between the company’s service and product to their potential consumers or clients. Different people may have different interpretation of the message being implied, what we are after is to avoid having a negative interpretation, negative connotations, as if this happen, it can ruin the company’s identity that is just being built. On the other hand, if the connection that was built is a strong one, a positive one, we can really emphasize this with additional benefits to the company’s identity or band. What the eyes can see is very important, for we may judge something right away through our first impressions. Visual connections may take time to be created, ever brainstorming will not give guaranteed immediate results, it is through digging deeper and trying to understand our clients’ company/organization/business that must be given value. Digital imagery is very evident nowadays; we have seen the rapid increase in the usage of such technology, which can be very helpful. At Charlotte design, we enjoy creation of design fro logotypes and other written marks that represents a company’s identity or brand. We have created designs with ligatures- the elegant conjoining of letters, which are leading to a more custom-made up market feel and we are enjoying such challenge, it may not be easy, but we enjoy doing it. These visual marks are the clever ties that can further define the brand and make them stand out amongst their competitors, making them part of a more competitive market place, and having competition opens a bigger opportunity for improvement. This part of the site is definitely going to grow. In every design we make, part of the design is done by our valued clients, thus, they are taking part of their own company identity creation, through cooperation. The design that are being created are personalized, made with what they speak of their company from their hearts, thus giving a successful design solution that can really make or pave way to the delivery of the clients’ message to their potential customers. And we are being part of it. With our passion for fashion, passion for design, what else can go wrong! Having satisfied clients, satisfied not only because they’ve been part of the creation of the design, satisfied not only because of the relationship that was built most importantly, the satisfaction because of the value being given to them, and that satisfaction can be a tool of having even more satisfied clients, through spreading the news through word of mouth, Charlotte Design will be able to be of service to more who needs graphic design solution in the improvement of their company, one way or another. Charlotte design is here to provide design solution services, full of passion, full of heart, we are ready to serve!

To know more about our Web Design services and SEO services, visit us at Charlotte SEO , contact us at (704) 340-4256 or email us at contact@impact-webdesign.net

Once I have Read an Article entitle a day in the life of a carpenter, now we have a day in the life of a graphic design agency, wooh, that’s us, at Charlotte Design!

Would you like to know more about how a day in the life of a graphic design agency would be like? Well mind you, it’ll be very exciting and full of great ideas. Every day, as many of us workers do, we wake up, take a shower, dress up and eat breakfast or have a nice, hot cup of coffee. That is what I do as I start my. And when I get to my workplace, because I have to travel from home to the office, I get a bit sleepy, that is why I’ll grab another cup of hot coffee before turning on my personal computer. I log-on to the internet and try to check my mail, oh my, my inbox, there are a lot of e-mails from friends and other agencies, well it’s alright, I still have time to read those because my official time for work will start in one and a half hour. Then officially my day as a graphic designer for a Charlotte based graphic design agency starts. Our company, a graphic design agency, is named Charlotte Design Ltd. It has been in the business for the past seven (7) years and still growing strong, growing exponentially in the last few weeks. I am working as a lead graphic designer, big time huh! For this week, I will be working in Charlotte though I am usually based in Beirut our office called Charlotte Design Middle East. So while I was trying to enjoy the coffee I had prepared, I tried to fill in the previous days’ time sheet, something that was just recently introduced in our office, and I try to compose myself and study my pending workload. Graphic design agencies work in many different ways, for us at Charlotte design, every employee, every designer have our own responsibility to our valued clients, meaning, every job, every project has 100% of all our attention, always. Also, it means that we have to keep our minds focused, because we each have around five (5) clients on the go at any one time or at any given time. As a responsible worker, I made sure that I am up to date with our schedule for our projects. I’ve never experienced midnight rushes or any issues on print. Well now its time for me to take a shower, dress up, shave and finally leave home having enough time for travel, for around an hour, rushing through Charlotte’s packed stuffy underground, and even if I left home early and with enough time allowance for travel, in the end I will still be arriving 10 minutes late. As a young designer, it would be very ideal to be working in a graphic design agency, not only will I be able to work and use my talent and education with the work I am doing, but also this is a great opportunity for me to be able to explore my ideas. In this field of work, every design must be different; none alike, just like when God created men, each design should be unique. Every job, every project is a challenge, a challenge to be better each day, a project to be better for each and every client we serve. Though every job makes me nervous, thinking how the client would like the design, or how will I try to approach my clients for their requirements and be able to satisfy them, and in the end every job satisfies my on quest for life long improvement. Traveling or simply going my ay through our office each day is a daily exhibition of new ideas, experiences, it’s like visiting an advertising exhibition each day, each morning before going to work. When I look around, I spend my time trying to analyze, trying to mentally criticize, trying admiring and scorning several of advertising pieces displayed as pieces of art wok that I come across. It’s great; it’s sort of a form of mental exercise for me, being able to ask my self, will I be able to make better designs, better art work than those. It actually stimulates my mind to work at that early time of the day. It’s mental stimulation without even forcing me to do so. So I arrive to work, I enter the building and once I got in, it seems everyone was already there, as usual, I am 10 minutes late, my apologies…. But with this type of work, I am most probably be extending my work hours up till 7:00 p.m. so I’m pretty convinced that everything is alright. One of my colleagues is working on a logo design for a well known marketing company, the other one is researching for topics on management consultancy, the ins and outs of it which he will be suing for a brochure design concept and as for me, I will be working on a large illustration for another management consultancy. This is the way, the daily routine of a graphic design agency, never a dull boring moment, schedule is hectic, varied fulfilling, and the best part, never boring! A way to visualize complex ideas in an easy presentable but visually stimulating illustration is through a rich picture illustration. The company would like to create an illustration that will get across their audience, often they are A0 size and may contain different scenes in just one concept, be it ethos or theme. The requirements for the said illustration are the following: it will contain around 300 characters, wth 30 different scenes and hundreds of separately drawn items. Our MD will be the one to direct this project, and I have seen that some of the members of the interactive team are already plugging away illustrating on some items for the piece.This is one of the besy, the many benefits of working for a graphic design agency, we’re sort of like a cult, a sect, a community, a family, brother and sisters helping one another for one common good, for one common goal. When one of us gets stuck, the other won’t hesitate extending their arms for you to be able to reach their hand and start again. When one has an idea in mind, he doesn’t keep it, he shares it with the others, so that each can contribute to the improvement if the design, and thus making us not to regret not saying what we have to say. With a project as large as this one, all of us will need a lot of resources to complete in time. I was tasked to digitally draw all the characters, I task I’ve been longing for, eagerly waited for to be assigned to me, since I’ve received the brief, because to tell you honestly, I love drawing on the Mac. Everything has already been specified, from the positions, the movements, the actions, the weights, the genders, even the ages have already been specified, and so what’s left to be done is to draw. Actually, it took me around an hour to finally realize, to finalize my design, my style. When I’m done, I immediately sent my final draft to my colleagues and to our client and waited for them to respond. Overall, with the design and everything the client was happy with them, but there was a situation, they need to be more androgynous or genderless, well that’s my problem, which was my problem, how will I draw a stylized simple character that can be represented as neither male nor female? There’ll be many attributes that will give the game away. Just for example, how do I draw the hips, their posture, the size of their legs in relation to their body size, how about the size of their hands, their thighs, these are features that ndesigneed to be reconsidered and thought of. In a blink an eye, my feelings, my thoughts, suddenly changed, suddenly I was no longer enjoying the freedom, and so the climb begins. After an hour, I have recomposed myself again; I have found my way once again. We had a short critique session wherein other designers presented their initial logo designs to the team. After presentation, the members of the team gave their critiques, critiquing happens not just once a day, it happens a few times within the day. My colleagues who had been working in logo design already have been used to it. So here we are, gathered around computer unit, as she present her selection of six different designs for this logo, the usual thing is for her to present three (3) different logo designs to our client but she made six (6), she made a few more than the exact number required of her to do, it only showed that she was very much inspired by the project. We had a discussion for around half an hour, about the ins and outs of her presented designs, we discarded a few and suggested revision or evolvement of another few, out of the six (6) logo concepts she has made and presented, two (2) of which are bang on and the group has agreed that they should be put forward without any changes or alteration. So, going back to my characters, I have produced ten (10) by this stage, the clock is ticking and it’s nearly 1:00 p.m. I had to grab some lunch, so I grabbed some bread, whacked on some toasts and put on the kettle for a cup of nice coffee, I had no time for a full lunch, so I guess not all graphic design agency have time for a communal lunch hour, everyone has their own mind set, working on their part of the projects, so it’s up to us when we would like to feed ourselves. Everyone was running at their own pace, most of us were busy, other had already found time to eat earlier, but this time, it’s my time to put something in my stomach, or else my mind might not work with good ideas at all. So while working on my project, at the same time I was enjoying some buttered toast. While I was making my coffee, I got the chance to annoy some of my co-workers who were sitting across the other side of the room, I’ve been very eager to finish my design the whole day that’s why I wasn’t able to mess up with their CSS games and their pixilated web flats, well it’s understandable, because they seemed busy as well. They were filling in their codes and were messing around with flash. I’ve seen our web manager, and as usual he was talking to a client explaining and giving a brief presentation on our new developed system, which mind you, was developed in-house, the Content Management System or CMS. It was kind a hard to find him doing nothing, because he was always busy, as he was always running the interactive department which normally has five 95) jobs on at a time. Time passed, and it was time to look at the final draft of the brochure covers and spreads that has to be produced. Once again, the team gathered around to discuss about the design concept of the brochure, we gathered around to produce mood boards to go with each brochure, everyone’s great as they quickly illustrate the idea and on how each and everyone can work in different appearance using those images sourced out from the web. This will be shown to our client, and for sure the client will be more than satisfied with what they’ll see, they’d be blown away with the idea that was developed from the original briefing. Right now it’s around 4:00 p.m., at my turf; I have produced around 30 characters. Brainstorming and at the end we’ve decided to p has decided that we need to add more, we needed to ass a set of jugglers, a set of people putting out a fire, a set or group of gymnasts and finally a set of people climbing up ladders, would that be a relief for me? I will be left to produce another 20 before the end of the day, I started to regret and told myself, why did you not ask for help? I was too focused on producing my project, I forgot to ask for my colleagues ideas about my work, well that’s one lesson that I need to keep in mind, and learn from to. So, what can I do, I had to pretend that I’m nearly done, I won’t be the last man to finish the marathon. So I put my head down and produced. It was 6:30 p.m. I have finished, some of my colleagues had already left, but because this is a graphic design agency, as usual many haven’t left yet. I remembered that I had to prepare a design for a letter template for an insurance company the next morning. So do I go home or not? Well I decided to wow, so I created a letter template design, just to try if I could, I wasn’t thinking that the client will approve it right away, or that my work wouldn’t be critiqued, all I wanted was to be productive and produce a letter template for the next morning. I was able to create a simple letter template, all the while I was doing it, what was running on my mind were, are they going to g for it? Yes they will go for it! No they won’t go for it? But I still decided to continue with the path I was taking, I was happy with the work that I’ve done, I was happy with the result I had, so after an hour I decided to send over, before clicking the send icon, I decided to reconsider the design, I asked myself, have I just gone design overboard? Well, it was just a letterhead, I said the F word and then I remembered a quotation from a book I have read, it was by Paul Ardens the ex saatchii and Saatchi executive art director, here goes “ Making the safe decision is dull, predictable and leads nowhere new. The unsafe decision causes you to think and respond in a way you had not thought of. And that thought leads to other thoughts which will help you achieve what you want. Start taking bad decisions and it will take you to a place where other only dream of being”, so I think, and asked myself, yes I do make bad decisions in my life, does that make me a loser? No I don’t think so, making loads of bad decision doesn’t make me a loser, it does not mean I’m on my way to a conceptual end, well probably not this time yet, so I moved my hand, pointed the cursor to the send button and then I clicked it! At this point in time at the office, everyone was more serious, nobody is talking to anybody, everybody is minding their own business, and everyone is trying to get everything done before the day ends. Everyone’s sending e-mails, everyone’s following up enquiries, our boss comes in, moves towards us and informed us what’s up for tomorrow by way of work we have on, he told us about how his day was, and the load of work our company will be getting and will pouring over the next few weeks, and also about those who are late payers, making and putting up more strain on the everyday working of a graphic design agency like Charlotte Design. It was already 7:30 p.m and my work, our work for the day is done, there are still people working in the office, trying to produce more to lessen the workload they’ll be having the next day, plugging away… as for me, I had to say my goodbye, I had to pack my things ups and try to once again revisit the continuous art exhibition I am going to see as I go my way home. Another day has ended at Charlotte Design, the place I am living my dream with.

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Graphic Design - LOSSY COMPRESSION

Lossy compression is a form of compression wherein some data are being discarded to allow a much smaller files size. With image compression, doing some lossy compression techniques is common for those who use the JFIF file format.

Graphic Design - METAFILES

Metafiles are files that may be containing either a bitmapped data or vector graphics data.

PAGE DESCRIPTION LANGUAGES

Page description languages or PDLs as they are more commonly called, are being used in lay outing of printed page which contains graphics and texts.Here are two examples of PDLs, Postscript and HPGL (the HP or Hewlett Packard version). PDLs are being used almost exclusively in desktop publishing; this is the file format that is being sent from a computer to the printer.

Graphic Design - PALETTE

Palette is a term that is almost the same as a painter’s palette which contains or holds all the colors that can be used, from the palette a designer can chose from a range of colors, which colors he'll be using. But it doesn’t necessarily mean that the number of colors that you see on screen means having the same number of palettes. For example, for a given card which allows you to display 256 colors at a time from a palette having 32, 768 colors.

Graphic Design - PIXEL

If an atom is the smallest particle of matter, pixel is known as the smallest element of an image and it is also the unit used in expressing the resolution. VGA graphics’ normal resolution will be 640x480 pixels, this resolution has a total of 307, 200 pixels. If an image has a low resolution, for example 300x200, this means that the image has only 64,000 pixels; an image with high resolution such as 1024x768 has a total of 786,432 pixels.

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As defined, compression is done by trying to change the size or value of something. Have you heard about data compression? Well, it’s not a new concept to everyone, unless you are not interested with computers and how it works. Data compression has been around for quite some time now; it’s been around for decades. If an image format incorporates data compression, then it means that the images are of smaller size but it takes time or computing power for it to be loaded, because the computer has to work out still what the original data was. In the earlier times, well in the olden days, not too long ago, because processor were not that powerful compared to what we have at present, compressed image formats weren’t that popular or commonly used, thus the compressed images cannot be displayed quickly. This is the reason why older image formats tend to be bigger.

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Have you encountered the term “x bit” do you know what this means? This refers to the number of colors, and that number is represented by the character ”x”. In a bitplane or what is also know as the raster graphics, each and every pixel’s color is described by a string of bits, having more number of bits per pixel means that there are more possible colors. The number of colors is equal to two (2) to the power of the bit depth, so when we say one bit or one bitplane, files can have only two colors, two (2) bits can have four (4) colors, three (3) bits can have eight (8) colors and so on and so forth. The most commonly used depth is eight (8) bits, which is having 256 color and 24 bit with 16.8 million colors. Those bit depths that are higher than 24 provide a wider color “gamut”, therefore image manipulation software can pull out otherwise invisible detail out of an image.

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Design? What is it all about?

More educational institution offer programs that start a career in graphics design services. That is why the graphic design industry is one of the most competitive industries at present. At Charlotte Design, although we are already equipped with the knowledge and expertise, we are aware of the competition ahead of us because of the current situation, but that doesn’t stop us from doing what we do best, designing. One of the best designs in the world are the English designs, that is why the rest of the world is trying to compete with this standard through low costs, low overheads, thus making the graphics industry even more competitive. As such we are grateful of the industry we are in, thus we would like to give back to our own industry, which else can look after the industry we are in, who look for the stars of the future but us. Charlotte Design’s mission is not just to satisfy our customers, or to produce the best solutions and design, we are here to help students, from all age range, which in one way or another are showing their interest in the design industry. Charlotte Design will extend its corporate social responsibility through educating students, even through offering advice. We have listed some FAQ’s or frequently asked questions – this is a list of questions that is very helpful in solving problems because it is situation based; Hints and tips – this contains helpful tips that talks about anything you need to know about design. You can even give your own hints and tips. Design Culture – This part has the sort of history in the making, showing the designs of different cultures from different countries, thus giving designers some sort of advice and other ideas in design. The Kit – shows enthusiastic ideas, showing how you’ll fall in love with designs and the way to do it.

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We have designed t-shirts for almost all occasion, examples of which are birthdays and social occasions, corporate events, small and individual fashion labels, high street retailers and also for high end fashion designers. Charlotte design team consults our clients to better know and understand the targeted market of our clients so that the t-shirt design may literally serve its purpose. We at Charlotte Design make sure that every t-shirt design created is unique and that it passes the requirement of the clients.

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How you illustrate is a way of defining an image, it can be an important tool when you would like to try to clarify and simplify complex messages. Illustration can be a graphic design or a form of fine art. At Charlotte Design, illustration is of equal standing with the way we design graphic arts, whether it is a logo or a letterhead or a rich picture or even a simple complimentary slip, the difference with illustration is that it has a bigger space or room for personalized interpretation. Our illustrators insist on adding so much to the value of your project. Hence, your illustration needs can be supplied with an array of different formats, name it, Charlotte Design can create a masterpiece for you!

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Have you experienced being given a little piece of paper containing some information about a business, or may be an invitation, yes that piece of paper is called a flyer. Flyers are not a piece of paper ready to be thrown after being handed out to you, this are useful tools in marketing or advertising. But the attention of readers will depend on the content of the flyers right? That is why you need to have a very attractive flyer design, focusing not only with the appearance but most of all the essential contents. The design can be created by our team at Charlotte Design, through your inputs; we can design the flyers suitable for your product or service offered. Contact us; we are more than willing to provide our services to you.

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As mentioned before, the corporate logo signifies the existence of the company; it is the banner behind the organization, making it move forward. With this you need a designer for your company’s logo, whom should you, choose? Need you look for more, here we are, Charlotte design, and here are some reasons why you should consider and choose to have our service: CD emphasizes/focuses on your company’s product or service, your company’s logo design must be evidence for the company’s mission. At CD, we have step by step procedure in providing solutions to your logo design needs.; CD provides custom made design, the design depends on the requirements of our clients, it does not depend on us, if needed, we can give advice, but still the top priority are our clients requirements; CD supplies unique designs, because every customer is unique; CD provides fixed fee for logo designs, you can save money, from logo design consultation, logo concepts up to the final delivery of the logo design.

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In the enrichment and formation of relationship between the corporation and its consumers, there is a need for the establishment of a set of visual rules, this is the Corporate Identity. The essence of corporate identity is to continuously reinforce positive perception of customers towards the corporation, retention of brand awareness. Company logo gives the first impression and therefore one of the most visual statements; it identifies your company, what it is, why it exists. Other considerable elements are the following: designed business cards, compliment slips, letterheads, company envelopes, brochures, catalogues, signage and other exterior usage of the corporate identity shows the establishment of brand rules. Having s strong, competitive corporate identity depends on having a good PR and company morals and values, with these methods, the customers will be able to relate with you, it is very important that your customers will be able to know and appreciate the relationship that can be built through this.

Need the service of a Corporate Identity Designer in Charlotte? How about a Brand Identity Design? Here we are ready to serve you, contact Charlotte design, give us a call (704) 340-4256 or just e-mail us with your required specifications.

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Be the controller of your website! Web sites had long been used for e-business, thus making the producers and the clients meet. CMS or Content Management System, actually helps you manage your site, even if you are not knowledgeable of programming languages, such as HTML, JavaScript and the like. If you don’t have this knowledge, then it’s either your website remains static or as it is when it was built or you would have to hire for the services of a graphic design studio or agency for updating or enhancing your site. If your site needs to be updated regularly, this would cost much for your company and cost you a lot of money. There is already a solution to the said situation, now we have content management systems; this is an interface that allows web owners to update the content of their websites by themselves even without the background knowledge in programming languages or practices. At Charlotte design, we have built our own CMS or Content Management System, called the AFIS CMS, this is modular based, allowing the functionality required by the client at the time, at the same time allowing easy additions to the CMS at a later stage. The CMS is accessed through a secured username and password upon entry in the area. With the use of the said interface, our client can choose how they can control their websites and also choose what functionality they would like their users to access in editing the contents of the site. Many companies have already tried the CMS of Charlotte Design, and to tell you the truth it was a great success, making our clients satisfied with what we have offered them.

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